M&A

Grow what you built on a platform built to scale it.

HFP Management acquires agencies, books of business, marketing companies and technology that become stronger on our platform. Founders keep building, with our AI, carrier relationships and capital behind them.

What we look for

  • Licensed agencies in Medicare, ACA, life or final expense
  • Books of business with strong persistency
  • Lead generation and performance marketing
  • Technology that complements Aurora
  • Leaders who want to keep growing with us
Track record

Four transactions, one playbook

Each acquisition moved onto the same AI, CRM, dialer and compliance stack, and became stronger for it.

2022

First agency acquisition

Completed our first agency acquisition as the platform began to scale.

2024

totalhealth.com

Acquired to build the Total Health consumer brand.

April 2025

GetMeHealthcare

Medicare Advantage agency, integrated onto HFP Management’s platform and compliance programs.

December 2025

Vertical Pulse

Performance marketing and lead generation, bringing demand generation in-house with the LeadGraph platform.

For sellers

What sellers get

A

Aurora on day one

Your agents move onto HFP Management’s AI, CRM, dialer and compliance stack.

Carrier relationships

Access to HFP Management’s carrier appointments and partnership programs.

Owned demand

Leads and calls from Vertical Pulse to grow production, scored and routed by LeadGraph.

Process

How a transaction works

01

Introduction

Confidential first conversation with our leadership.

02

Review

Production, persistency and financial review under NDA.

03

Terms

Letter of intent with clear structure and timing.

04

Diligence

Focused diligence led by HFP Management and its advisors.

05

Integration

A proven playbook onto GorillaHub and Aurora.

Confidential

Start a confidential conversation

Every first conversation is with our leadership, under NDA on request.

Start a conversation