A
AI software
Aurora AI
HFP Management’s proprietary AI, now offered to agencies, call centers and carriers as a standalone software business.
Visit Aurora AIOur brands
The brands behind the platform.
HFP Management is a family of operating companies, each owning a piece of how insurance is sold: demand, licenses, technology and customer relationships.
GM
Medicare agency
GetMeHealthcare
A Medicare Advantage agency serving consumers nationwide, now selling on GorillaHub with Aurora compliance on every call.
getmehealthcare.com ↗VP
Demand generation
Vertical Pulse
Performance marketing and lead generation for Medicare and ACA, with LeadGraph, its platform for optimizing spend and lead quality. Owning demand lowers HFP Management’s cost to acquire customers.
verticalpulse.com ↗LG
AI marketing engine
LeadGraph
The AI engine Vertical Pulse runs on. It scores, prices, routes and attributes every click, lead and call, and powers the lead and call marketplace for downline agencies.
See LeadGraphTH
Agency and consumer brand
Total Health
HFP Management’s licensed agency and consumer brand. totalhealth.com was acquired in 2024 to build the brand.
totalhealth.com ↗GH
Operating platform
GorillaHub
The platform HFP Management’s agents and downline agencies sell on: CRM, dialer, workflow and reporting, with Aurora built in.
See Downline DistributionWork with a brand
Every brand runs on the same platform.
Tell us which one you’re interested in and the right team will follow up.