Owned demand for every division.
Vertical Pulse is HFP Management’s performance marketing and lead generation company for Medicare and ACA. It joined HFP Management in December 2025 and runs on LeadGraph, its AI engine for scoring, pricing and routing every click, lead and call.
Owned demand lowers acquisition cost for every division.
Every event is attributed across the full funnel, from ad impression to verified sale.
What Vertical Pulse runs
Omni-channel acquisition
Consumer demand for Medicare and ACA, generated across channels on one backbone.
Full-funnel attribution
Ad impression, click, lead, call and verified sale, linked in one chain.
Consent checked pre-dial
Consent provenance and fraud signals are checked before any consumer is contacted.
Closed-loop optimization
Verified outcomes feed back into media buying, so spend follows results.
The AI engine behind every lead and call
LeadGraph is the performance-marketing operating system Vertical Pulse runs on. It connects supply and demand, scores and prices every click, lead and call in real time, and attributes each outcome end to end. It runs HFP Management’s own businesses and the downline marketplace.
LeadGraph
Scores, prices, distributes and attributes every click, lead, call and sale.
ClickGraph
Agentic AI media buying across the major ad platforms, reading verified outcomes and adjusting the buy around the clock.
RouteGraph
Native call routing plus transcription at scale, with warm transfers for human agents and voice AI.
DialGraph
Outbound dialing, by human agents and voice AI, that qualifies scored leads and warm-transfers them. Calling windows and do-not-call scrubbing are enforced on every dial.
Verified sales feed back into media buying, so LeadGraph buys more of what converts. The loop runs continuously.
One score for risk. One for revenue.
One agent scores every lead on two independent axes, powering both the compliance gate and the marketplace pricing engine.
Compliance is a gate every lead and call passes through before contact, not a report read afterward.
Higher means cleaner
Maps to a four-tier risk classification (low, medium, high, critical) and the mandatory routing action before dialing.
Higher means more likely to convert
Drives Tier A, B and C marketplace pricing, with a floor and ceiling per buyer, and sets dispatch priority.
One framework, three transaction types
Clicks, leads and calls are measured the same way, so cost, revenue and quality stay comparable across the whole funnel.
Eight AI agents turn events into decisions
Raw clicks, leads and calls are scored, verified and gated by a suite of AI agents. They make the platform intelligent, not just a system of record.
Lead Scorer
Dual score on every lead: compliance risk and revenue probability.
Click Scorer
Fraud and quality score on every click.
Fraud Detection
Real-time risk and anomaly signals across leads and calls.
Call Transcription
Speech-to-text plus structured sale and QA analysis at scale.
Budget Optimizer
Marginal-ROI budget recommendations by channel and vertical.
Anomaly Detector
Flags metric deviations from rolling baselines.
Attribution Engine
Links the click, lead, call and sale chain end to end.
Autopilot
Recommends, and when authorized acts, within guardrails.
Agentic control, on your terms
Autopilot governs routing and spend at three levels of autonomy. Every action is bounded by per-campaign compliance guardrails, so more automation never means less compliance.
Level 1Manual
AI recommends; a human reviews and executes every change. Full control, full visibility.
Level 2Supervised
AI proposes specific actions; a human approves or rejects before anything applies.
Level 3Full auto
AI executes routing and budget changes autonomously, within the campaign’s guardrails.
Demand for downline agencies, priced by LeadGraph
The marketplace connects Vertical Pulse demand to the agencies in HFP Management’s downline. Every lead and call is scored for compliance risk and conversion probability before delivery, then priced by quality tier and routed to the best-fit agency in real time.
Exclusive leads
Leads delivered to one agency only, scored and consent-checked before they arrive.
Live transfers and inbound calls
Qualified consumers transferred live to your licensed agents, with every call routed and recorded on the platform.
Scoring and routing by LeadGraph
Compliance and revenue scores set each lead’s price tier and decide where every lead and call goes.
Put LeadGraph behind your demand.
Talk to the Vertical Pulse team about media, attribution and the marketplace.