An experienced operating team
500+ employees across 70,000+ square feet of U.S.-based operating infrastructure, led by the team that built the platform.
Built to Scale Distribution
HFP Management is a technology-enabled insurance distribution platform. We own every layer of the stack, from first click to enrolled member, and each interaction makes the platform smarter, faster, and more compliant.
- Medicare Advantage in all 50 states. ACA coverage across 30 states in the West, South, and Southeast.
- Proprietary technology, licensed agents, and built-in compliance, all in one platform.
- Built for scale. We support both organic growth and acquisitions.
- Long-term focus. Partners spend their time growing membership, not managing infrastructure.
How we partner
Carrier BPO
We run sales and enrollment programs for carriers, staffed by licensed agents with compliance built in. Carriers get growth without adding headcount.
Agency acquisitions
We acquire and integrate agencies on our platform, which unlocks scale, technology, and carrier access.
Platform partnerships
Agencies and FMOs plug into HFP Management’s CRM, dialer, data, and compliance infrastructure.
Performance marketing
We generate leads and calls through attribution, with verified outcomes driving every media dollar.
Retention and member engagement
Post-sale programs improve persistency, satisfaction, and CAHPS performance for carrier partners.
Hybrid structures
We combine distribution, technology, and marketing into tailored partnerships.
Built on Trust. Powered by People. Driven to Lead.
At HFP Management, our core values are the foundation of our culture, the standard for our decisions, and the driving force behind our success.
Integrity
We do what’s right, always. Honesty, transparency, ethical conduct, and compliance are the foundation of every decision and relationship.
People First
We put people at the center of everything we do. From the consumers we serve to the employees and partners who drive our success, people are our greatest priority.
Partnership
We believe lasting success is built together. We foster meaningful relationships, empower our partners, and create opportunities for shared growth.
Excellence
We hold ourselves to the highest standards. Through accountability, discipline, and continuous improvement, we strive to deliver exceptional results.
Innovation
We challenge conventional thinking, embrace technology, and continuously seek smarter, more effective ways to serve consumers and support our partners.
Growth
We are driven by ambition and opportunity. We invest in our people, strengthen our businesses, and pursue sustainable growth that creates lasting value for everyone we serve.
Our History: From specialty finance to integrated distribution
Company Founding
- Founded to provide working capital to health insurance distributors in the under-65 market
- Welcomed our first round of investors
Platform Foundation
- Secured an institutional senior credit facility to scale the business
- Launched our licensed agency, MFP Agency, LLC d/b/a Total Health
- Entered the Medicare Advantage market
Initial Scaling
- Supported more than 250,000 Medicare Advantage enrollments in a single season
- Expanded into the ACA marketplace
- Completed our first agency acquisition
Commercial Optimization
- Built outbound distribution capabilities
- Began investing in AI across the sales process
- Expanded credit capacity to support growth
Growth Acceleration
- Acquired totalhealth.com to build the Total Health consumer brand
- Deployed conversational AI to improve sales performance and customer lifetime value
- Shifted focus to in-house enrollment centers and began direct Medicare Advantage carrier contracting
Strategic Transformation
- Closed a new bank-led credit facility to fund national expansion
- Acquired GetMeHealthcare, a nationally recognized agency with offices in Florida and Arizona
- Acquired Vertical Pulse, bringing digital marketing and lead generation in-house
- Completed our transition to a diversified, technology-led insurance platform
Integrated Platform
- Vertically integrated and licensed in all 50 states
- 500+ employees across three U.S. offices, serving more than 3 million Americans
- Proprietary technology, media and AI, built and owned in-house
Executive leadership
Michael Hilf
Prominent healthcare and insurance executive with 20+ years of experience across agencies, marketing, and technology companies, building on a foundation in finance and investment banking.
Chad Sokoloff
Seasoned finance and operational trained executive with deep roots in investment banking, consultancy, and insurance optimization.
Michael Grosso
Strategic financial professional with 15+ years of institutional private credit, corporate law and asset-based finance experience.
Peter Rosenzweig
Distinguished attorney with 25+ years of experience providing legal counsel to health insurance sales and marketing companies.
Michael Tobias
Proven sales executive with 25+ years of building and scaling insurance distribution organizations from the ground up.
Shane Brodil
Oversees a sales organization of 500+, spanning 350+ licensed agents, 70+ verification specialists, and dedicated customer service and data teams, with headcount expanding month over month.
William Cox
Oversees regulatory adherence across ACA and MA product lines while managing carrier relationships to optimize plan offerings.
Robert Kneeter
Drives brand strategy, lead generation, and campaign performance across ACA, MA and ancillary product lines.
Favio De Marco
Drives brand strategy, lead generation, and campaign performance across ACA, MA and ancillary product lines.
Jason Skole
Drives brand strategy, lead generation, and campaign performance across ACA, MA and ancillary product lines.
Tom Mourdian
Leads technology strategy, security and infrastructure across HFP Management's proprietary systems, keeping the platform reliable at national scale.
Bobby Fisher
Systems architect and lifelong tinkerer with 18 years building technology businesses by staying close to the work—writing code, designing infrastructure, turning hard problems into systems people actually use. He has never met a “that can’t be done” he didn’t take personally. At HFP Management he architected the CRM, AI and infrastructure behind the company’s platform, including Aurora. He prefers problems without a tutorial yet.
Michael Lewin
Oversees financial reporting, accounting operations, and fiscal governance, maintaining rigorous accounting standards and audit-ready documentation across all business units.
Derrick Egya-Mensah
Oversees financial reporting, accounting operations, and fiscal governance, maintaining rigorous accounting standards and audit-ready documentation across all business units.
Andrew Rackoff
Leads operational excellence and partnership development, scaling the distribution network through carrier, agency, and vendor relationships that expand market reach.
Clay England
Leads operational excellence and partnership development, scaling the distribution network through carrier, agency, and vendor relationships that expand market reach.
National infrastructure, U.S.-based
70,000+ square feet of operating infrastructure across three domestic offices.
Talk to the team that built the platform.
Carriers, agencies, marketing partners and founders: tell us what you’re interested in.